序言/1

战略篇

◎MBA教育改革与跟踪/3
引言/3
一、我国MBA教育改革历程/4
二、我国MBA教育发展趋势/6
三、MBA教育服务与品牌/12
四、基于服务接触的MBA教育品牌创新/23
五、MBA教育品牌未来发展建议/37
结语/42
参考文献/42
◎国际认证视角下的商学院国际化发展战略研究/44
引言/44
一、商学国际认证/45
二、商学国际认证标准及其发展/47
三、国际认证标准下的商学院国际化发展理念/54
四、中国商学院国际化发展现状/60
五、国际认证标准下的中国商学院国际化发展战略/64
结语/69
参考文献/69
◎商学院国际排名现状解读与国际化发展趋势研究/72
引言/72
一、中国商学院国际化发展现状/73
二、商学院国际排名与其国际化/76
三、国际活跃商学院排名举例与解读/78
四、中国商学院在国际排名中的表现分析/84
五、商学教育国际化未来发展趋势/88
结语/90
参考文献/91

教学篇

◎EMBA教学改革与思考/95
引言/95
一、基于人文性建设的EMBA教学内容改革/96
二、基于新媒体运用的EMBA教学管理改革/107
结语/120
参考文献/121
◎MBA与EMBA案例教学差异化研究/123
引言/123
一、案例教学的背景/124
二、案例教学在MBA与EMBA教学中的差异/133
三、MBA与EMBA案例教学差异化的思考/141
结语/146
参考文献/147

服务篇

◎高校社会服务职能研究/151
引言/151
一、高校社会服务职能概述/152
二、高校社会服务职能研究综述/156
三、我国高校社会服务职能履行中的主要问题/159
四、上海财经大学社会服务职能实践及探索/161
五、我国高校社会服务职能的优化对策/167
结语/173
参考文献/173
◎EMBA领导力开发探索与实践/175
引言/175
一、领导力开发概述/176
二、EMBA领导力开发的现状及特点/182
三、上海财经大学EMBA领导力开发探索与实践/184
四、EMBA领导力开发后续思考/195
结语/197
参考文献/197
附录一：领导胜任特征模型调查问卷/199
附录二：评估报告（样本）/202
目录
CONTENTS00Contents
Acknowledgements/1

Forewords/1

Strategy
Reforms and Tracking of MBA Education/3
Introduction/3
1. History of Reforms of China’s MBA Education/4
2. Development Trend of China’s MBA Education/6
3. MBA Education’s Service and Branding/12
4. Service EncounterBased Innovation of MBA Education Branding/23
5. Suggestions About the Development of MBA Education Branding/37
Conclusion/42
Bibliography/42

Study of Business School’s Internationalization Strategy From the Perspective of International Accreditations/44
Introduction/44
1. International Accreditations of Business Schools/45
2. Standards of International Accreditations and Their Development/47
3. Ideas of Business Schools’ Internationalization By the Standards of International Accreditations/54
4. Current Internationalization of China’s Business Schools/60
5. Internationalization Strategies of China’s Business Schools By the Standards of International Accreditations/64
Conclusion/69
Bibliography/69

Interpretations of Current International Rankings of Business Schools and Study of Their Internationalization Trend/72
Introduction/72
1. Current Internationalization of China’s Business Schools/73
2. International Rankings of Business Schools and Their Internationalization/76
3. Examples and Interpretations of the Rankings of Some Globally Active Business Schools/78
4. Analysis of China’s Business Schools In International Rankings/84
5. Future Internationalization Trend of Business Education/88
Conclusion/90
Bibliography/91
Teaching
Reforms and Thought of EMBA Teaching/95
Introduction/95
1. HumanityBased Reforms of Contents in EMBA Teaching/96
2. New MediaBased Reforms of Management in EMBA Teaching/107
Conclusion/120
Bibliography/121

Study of Differentiation of Case Teaching Between MBA and EMBA/123
Introduction/123
1. Background of Case Teaching/124
2. Differences In Case Teaching Between MBA and EMBA/133
3. Thought of Differentiation of Case Teaching Between MBA and EMBA/141
Conclusion/146
Bibliography/147
Services
Study of Universities’ Social Services/151
Introduction/151
1. An Overview of Universities’ Social Services/152
2. A Survey of the Study of Universities’ Social Services/156
3. Major Problems of Chinese Universities In Their Performance of Social
Services/159
4. Explorations and Practice of SUFE’s Social Services/161
5. Measures to Optimize Chinese Universities’ Social Services/167
Conclusion/173
Bibliography/173

Explorations and Practice of EMBA Leadership Development/175
Introduction/175
1. An Overview of Leadership Development/176
2. Current EMBA Leadership Development and Its Features/182
3. Explorations and Practice of SUFE’s EMBA Leadership Development/184
4. Deeper Thought of EMBA Leadership Development/195
Conclusion/197
Bibliography/197
Appendix Ⅰ:Leaders Competency Model Questionnaire/199
Appendix Ⅱ:Assessment Report (Sample) /202